Finding your (authentic) voice in a crisis
Thursday, June 11th @ 12:00 pm ET
As a result of the COVID-19 shutdowns, businesses found themselves facing unprecedented challenges, almost overnight. Companies were forced to switch to a virtual workforce and ensure the health and safety of their employees came first. With this sudden turn of events, not all companies were as prepared as others and many had questions on how to conduct “business as usual” during unusual times.
Companies are confronted with the need to drive their businesses forward with a new and authentic voice so as to not appear tone deaf to customers and employees alike. As we slowly start to settle in to the new normal, it’s important for businesses to consider how things have and will continue to evolve as this crisis unfolds, and what that means for their communications strategy and plans, including:
- How do you modify your communications strategy, channels and messaging to set the right tone for your clients (both in B2B and B2C environments) and for your employees?
- How can you adjust your messaging to stay consistent with your brand and voice but recognize that things have and will continue to change going forward?
- How should you adjust your recruitment communications to potential new recruits in a world where the pandemic has significantly decoupled the places where we live and work?
- How will COVID-19 permanently change our communications strategies, channels and messaging?
Join us on Thursday, June 11th at 12:00 pm ET as Larry Weber, a respected author and marketing communications thought leader and Chairman and CEO of Racepoint Global, and Ken Lazarus, CEO of Scout Exchange, discuss these important subjects. Larry and Ken will provide critical insights for sales, marketing and recruiting leaders to best adapt their conversations, messages and social media presences while maintaining a true sense of authenticity.
Larry Weber, Chairman & CEO
of Racepoint Global
A globally known expert in public relations and marketing services, Larry is passionate about the convergence of technology, the Web, and communications. He is the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston.
Larry has authored six books on marketing, technology and business leadership. His latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose, (published in January 2019 by Wiley) discusses why companies must identify and live by their corporate purpose in order to establish new levels of customer and employee engagement through a more authentic form of marketing.
Larry serves as Chairman of the Board of the Massachusetts Innovation and Technology Exchange (MITX) and is a member of the Board of Directors at Pegasystems, the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity and Macromill Group in Japan.